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Ssenkima Ashiraf

Ssenkima Ashiraf

· Jul 22

@ssenkimaashiraf

A team once lost a deal after a flawless demo.

The feedback?
“It feels complicated.”

No bugs. No issues.

Just too much friction.

In B2B, perceived simplicity matters more than features.

Does your product feel easy—or just impressive?

#B2B #ProductDesign

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